Skin Analysis

Know your
skin. Really
know it.

Haru scores your skin across five metrics in 30 seconds — then tracks how your routine is actually working, week by week.

S
M
J

Launching on iOS & Android
Be the first to track your skin.

84
Hydration
Overall score
22
Analysing your skin ✦
Hydration
23
Clarity
22
Evenness
23
Texture
21
Radiance
24
4-week trend ↑ +14 pts
W1W2W3W4
✦ Haru Insight
"Your radiance is peaking — the new serum is working."
+6
This week
30s
To scan
& score
5
Skin metrics
tracked
AI
Weekly skin
report for Glow
Free
To start,
always
Product recommendations

The right product
for your skin.

Not what's trending. Not what a brand paid to promote. The products that address your lowest-scoring metrics — matched to your skin type, budget, and what you're already using.

  • Matched to your weakest metric this week
  • Budget filter — set your max price
  • Refreshes as your scores change
✦ For You — Hydration
Hada Labo
Gokujyun Premium
Hyaluronic Lotion
Hydration +12 $14–$18
91
COSRX
Advanced Snail 96
Mucin Power Essence
Barrier repair $21–$24
86
Laneige
Water Sleeping Mask
Overnight $25–$28
82
Refreshes after every scan · curated for your skin
Weekly skin report

See the week
it started working.

Every week, Haru reads your scan history and writes a plain-language summary — wins, dips, and what drove each change.

✦ Haru Glow · Week 8
Your best week yet
81 ↑ +6
"Your radiance hit a new high this week — up 9 points. The vitamin C serum you added three weeks ago is showing up clearly in the numbers."
This week's wins
Radiance up 9 points — your strongest metric this month
Hydration held above 80 for 3 weeks straight
All metrics
Radiance
86 ↑
Hydration
84 ↑
Evenness
82 →
Clarity
78 →
Texture
75 ↓
Focus this week
Texture at 75 — consider adding a gentle exfoliant twice a week
Plain-language summary written for your skin
Wins and focus areas every week
Tied back to your routine changes
Ask Haru

Your skin coach
who knows your data.

Ask anything about your skin — and get answers that are actually about you. Haru can see your scan history, your metrics, and your current routine. It's not generic advice. It's yours.

  • Knows your last scan results and 30-day trends
  • Reads your routine and flags potential conflicts
  • Explains score changes in plain language
  • Available after every scan — right when you need it
  • Glow exclusive
Haru
AI skin coach · sees your scan data
online
Why did my hydration drop 8 points this week?
Your last scan was Tuesday evening — 9pm, which is 4 hours later than usual. Evening scans tend to read lower on hydration because skin loses moisture across the day. Your 30-day average is still 78, so this looks like timing variance rather than a real dip. Try scanning at your usual morning time and compare.
Based on your 12 scans · 30-day avg: 78 · last scan: Tue 9:04pm
What should I add to my PM routine for hydration?
You already use a Retinol Serum at night — try adding a HA serum before it, or swap your Night Cream for one with ceramides. Given your combination skin, a gel-texture moisturiser would seal in hydration without feeling heavy.
Ask about your skin...
90%
avg. saving
$167
saved on one product
Dupe finder

Your $120 serum
has a twin.

Enter any product. Haru reads the ingredient list, finds products with the same actives at a fraction of the price, and ranks them by ingredient match.

You use
SK-II FTE
Galactomyces · Niacinamide
$185
96% match
Best dupe
Some By Mi Toner
Galactomyces 79% · Niacinamide
$18
Save $167
  • Matches by active ingredients, not just claims
  • Ranked by similarity score
  • Save up to 90% on your routine
  • Checks prices across YesStyle, Amazon, Sephora & more — shows you where to buy it cheapest
Ingredient Scanner
CeraVe Moisturising Cream
✦ Great fit
An excellent hydration match for your skin
Ceramides and hyaluronic acid directly target your two lowest-scoring metrics.
How it helps your metrics
Hydration
92%
Texture
78%
Radiance
55%
Ingredient data from Open Beauty Facts · AI analysis for cosmetic guidance only
Ingredient Scanner

Know what's
actually in it.

Scan or search any product. Haru reads the ingredient list and tells you exactly how it fits your current skin metrics — which ingredients help, which to watch, and where to buy it for less.

  • Barcode scan or product name search
  • AI verdict: great fit · good fit · caution · avoid
  • Per-metric fit score for your actual skin data
  • Hero ingredients explained in plain language
  • Free for all users — no subscription needed
Track your progress

See how far
your skin has come.

26
Skin age estimate
After every scan, Haru estimates your skin's visible age. "3 years younger than your age range ✦" is a moment worth sharing.
83%
Routine consistency
A 30-day bar grid shows every AM/PM routine day. When your score improves, Haru connects it directly to your consistency.
9:16
Monthly recap card
One tap generates a shareable Stories-format card — score trend, consistency, streak, and skin age. Screenshot and post.
How it works

Four steps to
understanding your skin.

1
Scan

Take a selfie in even light. 30 seconds.

2
Score

Get five metrics and a personalised observation.

3
Track

Scan weekly. Watch your trends build.

4
Glow

Products and habits tuned to your actual data.

Why Haru

Not another
skincare app.

Most skin apps give you a score and leave you guessing. Haru connects what changed in your routine to what changed in your skin — week by week, metric by metric.

Skin score across 5 metrics
✓ Haru ✓ Others
Explain why your score changed
✓ Haru ✗ Others
Routine change attribution
✓ Haru ✗ Others
Ingredient conflict detection
✓ Haru ✗ Others
Best price across retailers
✓ Haru ✗ Others
No paid product placements
✓ Haru ✗ Others
Affiliate model disclosed upfront
✓ Haru Rarely
The attribution gap
Know why your skin changed

When your score moves, Haru checks your routine change log and tells you whether it was the new serum you added, a sleep pattern, or just scan timing. No other app does this.

Ingredient conflicts
Your routine vs your routine

Haru reads every product in your routine and flags interactions you wouldn't notice — like high-dose Vitamin C and Niacinamide reducing each other's effectiveness. Caught before your skin pays the price.

No paid placements
Ranked by your skin, not by brands

Product recommendations are ranked by what your scan data actually needs. No brand has paid to appear in your results — ever. If Haru earns an affiliate commission, it's because you chose to buy, not because they paid to be there.

Questions

The things people
actually ask.

Yes. Haru scores hydration, clarity, evenness, texture, and radiance — none of which depend on a particular skin tone. The analysis is calibrated across the full range of Fitzpatrick skin types. Melanin-rich skin is not a limitation; it's accounted for in how the model reads luminance and evenness signals.

Haru is a precision tracking tool, not a diagnostic device. It won't tell you that you have rosacea — that's a dermatologist's job. What it will do is tell you that your texture score dropped 11 points in the two weeks after you changed your cleanser. The value is in the trend and the attribution, not in any single number. Individual scans can vary ±3–5 points based on lighting and timing. Your 30-day trend is what matters.

Glasses don't affect the scan — the metrics are read from your skin, not your eyes. Makeup does affect accuracy, particularly for evenness and texture. Haru detects makeup and flags it in your results. For the most accurate baseline, scan with bare, clean skin. You can absolutely scan with makeup on — just know the scores will reflect your skin through makeup, not your bare skin.

No. Your photo is never stored. When you scan, the image is sent to Anthropic's AI for analysis, then immediately and permanently discarded. What Haru stores is only your numerical scores — things like "Hydration: 74" and the date. No image of your face is ever saved to our servers. You can verify this in the privacy section of the app at any time, and you can delete all your score history instantly from Profile → Delete my data.

No — and it's not trying to be. Haru is a cosmetic tracking tool. It scores visible surface characteristics of your skin and tracks how they change over time. It cannot diagnose skin conditions, detect disease, or replace clinical assessment. If you have a skin concern that's bothering you, see a dermatologist. Haru is the tool you use between appointments to understand what your routine is doing day to day.

No brand has paid to appear in your results. Products are ranked by what your scan data shows your skin needs, filtered by your skin type and budget. Haru may earn a small affiliate commission if you buy through a link — that's disclosed in the footer. The commission doesn't change which products appear or in what order. The ranking algorithm is the same whether a product has an affiliate link or not.

The free plan is genuinely useful, not a teaser. You get 2 scans per week, all 5 skin metrics, your personalised observation after each scan, the ingredient scanner, and the routine tracker. What you don't get on free is the weekly AI report, the dupe finder, Ask Haru, and daily scanning. You can use Haru free indefinitely — there's no time limit on the free tier.

Haru stores your skin scores, scan dates, routine data, and account information. Your photos are never stored (see above). We don't sell individual data to anyone. In the future, we may share anonymised aggregate trends — things like "hydration scores improve after 6 weeks of consistent SPF use" — with research partners, but never individual data, and never without a clear opt-in from you first. You can delete everything, permanently, from inside the app at any time.

Cancel any time directly from your App Store or Google Play subscriptions settings — no need to contact us, no cancellation fee, no dark patterns. Your Glow access continues until the end of the billing period you've already paid for. After that you revert to the free plan and keep all your scan history.

Simple pricing

Start free.
Upgrade when you're ready.

Free
$0
Always free · no card needed
2 scans per week
Five skin metrics
Personalised observation
Starter routine tracker
Ingredient scanner
Weekly skin report
Dupe finder
Coming soon
✦ Haru Glow
$9.99 / month
or $6.67/mo billed annually · save 33% · 7-day free trial
1 scan per day
Everything in Free
Weekly personalised skin report
Dupe finder
Before & after comparison
Streak freeze & progress charts
Skin age estimate after every scan
Monthly shareable recap card
Coming soon

Cancel anytime from your App Store settings. No commitment.

Product recommendations are ranked by what your skin needs — never by who pays us. Haru may earn a small affiliate commission when you buy through a product link.

Coming soon

Your routine is either
working or it isn't.

Haru is launching on iOS and Android. Scan in 30 seconds, track what's actually changing, and find out exactly why — free to start.