The difference
Skin you actually
understand.
Most people guess at what their skin needs. Haru shows you — with data, trends, and AI that knows your history.
Scan your skin in 30 seconds. Haru tracks what's changing — and gets smarter the more you use it.
Available on iOS · Android coming soon
Download on the App Store →
Most people guess at what their skin needs. Haru shows you — with data, trends, and AI that knows your history.
Open Haru and hold your phone up. It finds your face automatically and scores your skin in 30 seconds.
Hydration, clarity, evenness, texture, radiance — all scored instantly. Plus a one-line Haru insight.
Scan daily or a few times a week. Haru builds your trend and starts learning what affects your skin.
Product picks tailored to your scores, weekly AI report, Ask Haru. Everything in one place.
Haru tracks every scan and builds a picture of what's actually improving. The trend is what matters — not any single number.
The average person spends $300+ a year on skincare that doesn't work for them. Haru shows you exactly what your scores say you're missing — then finds the best product at the lowest price across 5 retailers.
Ask anything about your skin, your routine, or your scores. Haru answers with context from your actual scan history — not generic advice from the internet.
Cancel anytime from App Store settings. No commitment.
Product recommendations are ranked by what your skin needs — never by who pays us. Haru may earn a small affiliate commission when you buy through a product link.
Yes. Haru scores hydration, clarity, evenness, texture, and radiance — none of which depend on a particular skin tone. The model is calibrated across the full range of Fitzpatrick skin types. Melanin-rich skin isn't a limitation.
No. Your photo is never stored — ever. When you scan, the image is sent for AI analysis, then immediately and permanently discarded. What Haru keeps is only your numerical scores and the date. You can delete everything instantly from Profile → Delete my data.
Haru is a precision tracking tool, not a clinical diagnostic. Individual scans can vary ±3–5 points based on lighting and timing — that's expected. Your 30-day trend is where the real signal lives. Consistent same-time scanning gives the most reliable data.
No brand has paid to appear in your results. Products are ranked by what your scan data says your skin needs. Haru may earn a small affiliate commission if you buy through a link — that's disclosed. It never affects ranking.
The free plan is genuinely useful — not a teaser. You get 2 scans per week, all 5 metrics, a personalised insight after each scan, product recommendations, and one Ask Haru question per week. No time limit.
Cancel any time directly from your App Store subscription settings — no need to contact us, no cancellation fee, no dark patterns. You keep access until the end of your billing period, then revert to free.
Haru understands your skin. 30 seconds a day, and you'll know exactly what's working, what isn't, and what to do about it. Free to start — no credit card.
Download on the App Store →